Ebben Group
Sullivan Tire
Opening Day
The sausages. The popcorn. Wally the Green Monster. A Sox opening day? Better. The grand opening at Sullivan Tire's newest location,
which we marketed via direct mail, email, social, print and OOH. We even gave away tickets to that night's Sox game.
Over 200 people came. Many of them bought
stuff. It was, according to our client, a "home run."
outdoor
direct
Results.
1 8 7 6 5 4 3 2 1 1
,
1 0 1 2 3 4 5 6 7 8 9
4 8 7 6 5 4 3 2 1 0 4
9 8 7 6 5 4 3 2 1 0 4 1 2 3 4 5 6 7 8 9 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9
,
9 8 7 6 5 4 3 2 1 0 7 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 1 2 3 4 5 6 7 8 9 7 8 9 7 8 9
9 8 7 6 5 4 3 2 1 0 2 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 9
5 8 7 6 5 4 3 2 1 0 9 1 2 3 4 5 6 7 8 9 7 8 9 4 5 6 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 5
neighborhood impressions in six weeks.
2 1 0 9 8 7 6 5 4 3 2
1 2 3 4 5 6 7 8 9 0 1
%
email ctr.
#1
client's most successful opening ever.
-
roi on direct mail
© Ebben Group • 117 Kendrick Street, Suite 300, Needham, MA 02494 • 781-449-3244 • bill@ebbengroup.com
