Ebben Group
Ascensus / CollegeBound Saver
Coins for College
Rhode Island's college savings plan was getting all kinds of press for all the wrong reasons. First, they changed fund managers. Then, they asked us to take a fresh look at everything else, including a new name, logo, website, collateral, social, OOH, and emails.
branding
outdoor
digital
design
broadcast
Results.
1 2 3 4 5 6 7 8 9 0 1
2 1 0 9 8 7 6 5 4 3 2
9 8 7 6 5 4 3 2 1 0 9
.
9 8 7 6 5 4 3 2 1 0 9
%
increase in organic traffic.
3 4 5 6 7 8 9 0 1 2 3
2 1 0 9 8 7 6 5 4 3 2
%
increase in direct traffic.
8 0 1 2 3 4 5 6 7 8
.
6 1 1 2 2 3 3 4 5 6
6-month growth rate.
-
rise in overall traffic
from broadcast
© Ebben Group • 117 Kendrick Street, Suite 300, Needham, MA 02494 • 781-449-3244 • bill@ebbengroup.com
