DC College Savings

Seriously Simple to Save

College can be hard, but saving for it doesn't have to be. Making college saving seriously simple was the message behind our rebrand of the District of Columbia's plan.

branding

outdoor

digital

design

Results.

2 3 4 5 6 7 8 9 0 1 2

5 4 3 2 1 0 9 8 7 6 5

%

rise in overall web traffic.

8 9 0 1 2 3 4 5 6 7 8

8 7 6 5 4 3 2 1 0 9 8

%

increase in traffic from digital display.

Ebben Group

DC College Savings

Seriously Simple to Save